Getting Middle Age People to the Trade Fair

Cycle 1 corporations markets to college students. This was an easier demographic to get at the trade fair because they just went and talked to classes to have hem come. Not only did they do a good job of getting college students at the trade fair but they got a whole lecture class full of students much more than we expected.

This cycle the corporations are marketing to middle age people from the ages of 35-55 or round about. So we as the GCB have to get middle age people to the trade fair on a Tuesday morning from 9:30 to 10:45. The GCB decided we would let the class choose who they want to market their product to because they are the ones that are going to have to see it. Their choices were the Elderly,Athletes, High School Students, and Middle Age People. They chose middle age people this is the one group that we as the GBC would not have picked but they did so we had to find the people to come. It would have been much easier to go to a nursing home or go to a high school but that was not our decision.

We decided our best bet to get middle age people to the trade fair was to especially hit up the communications department because they will understand what we are doing in the class and will come if they do not have class at that time. We also decided to walk around to many other departments such as the business department, health services, financial aid office, the union, family and consumer science, and many many more. Many of the professors we talked to were very receptive and said they would come. So we are hoping to have a good number of people come because I as well as the rest of the GCB feel as though our grade from the class is dependent on how many people we get to come to the trade fair. We also made tickets to pass out the morning of the trade fair to get people to come to the trade fair the day of. Also I think the location of being on the third floor of the union might hinder getting people to the trade fair but we are going to try our best because that is all we can do.