The Disappointing Trade Fair

As the trade fair was approaching me and the other GCB members were very nervous about getting middle age people there on that Thursday. So we decided to make flies and hand them out the week before the trade fair that way the teachers could schedule time to come. As we went around and handed out the fliers some teachers seemed very responsive and others could have caredless that we were there. We got the teachers emails that said they would for sure come and emailed them back the day before the trade fair to remind that that they said they would come. The day of the trade fair we made fake tickets to pass around as fliers to grab last minute extra people to come. When 9:30 am arrived the GCB sat at the front of the Effingham room becoming more and more nervous. As the teachers that both the GCB and AJ asked to come showed up so did three other teachers and then there was no one. As members of the corporation kept coming up to the table asking how many people were coming we got more and more nervous than we were before. We kept telling the the different members of the corporations that we were not sure but we passed out 150 fliers and were hoping that some of them showed up. As we and the corporations realized that only four of the teachers that we invited outside of the ones we invited as did Aj we were so embarrassed. I felt as though we have let the corporations down. In the end we realized that that middle aged people are just as unreliable as college students.

If I could have made changes I first would have started off by picking the target market instead of letting the class make the decision because they were not the one that were going to be getting the target market in attendance. I would have picked high school students because we could have held it in their gym and had the students come for a class or we could have done it at a nursing home where the elderly people would have loved our company. It would have been more realistic if we would have held the trade fair in a place like a high school or a nursing home where the target market was easily at our finger tips. Another option would have been to hold the trade fair in a different location than the union such as someone in Coleman where teachers would have easier access. Finally we should have found other groups outside of offices around campus and teachers for example parent groups or church groups. Another problem trying to get middle age people to the trade fair was the fact that it had to be a 9:30-10:45 during our class period and many people have to work during that time frame. Overall there were many changes that should have been made to hold a better trade fair for our corporations but we did not accomplish what we should have which really disappointment me and the rest of the GCB members.